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One of the reasons why the media prefer to focus on such areas is a reflection of society itself. Many societies may not be interested in hearing about the good aspects of our world, for even though both good and bad things are happening, our reaction to bad things may be greater than to good things. Based on these reactions, the news companies are forced to deliver information which the public is interested in, since the nature of their business is profit oriented. Since they have incurred costs in establishing their companies, and there are also ongoing expenses, they are forced to dwell on the things that satisfy the public interest. To survive, they need to sell their papers or broadcast such information so that people may keep on buying or subscribing.
When public services are integrated with profit making, the essential values and integrity they need to have will be in question. In such cases, revolution or revivalism are necessary phenomena, and society may need pioneers who can change this condition to a better and higher one. The need to reform the scope of journalism in terms of translating these theories into practical action is unquestionable.
Journalism is a field which is mainly concerned with gathering, assembling and disseminating information to the public at large, so that the people may be aware of the truth. It is a mirror that reflects the happenings and interactions within the society in a form of story-telling, delivering the information as appropriately and properly as possible. It shoulders high demands and demands great care and dignity. It needs people of a moral capacity who have a true sense of responsibility and purpose in life. Inaccuracy and inefficiency damages not only the field, but also the society at large. It is beyond writing and reporting news; in fact it is a religion, where the journalists are the apostles, for it needs high moral values and ethics.
Various journalists have said a lot about journalism and how it affects the dynamics of a society and history. All of them agree that the field requires people who have the necessary skills and capabilities to handle the responsibility they have shouldered. It is a highly challenging, valuable and exciting field, involving the systematic reporting of changes taking place in the world, and it can influence and affect not only people’s thinking and behaviour, but also the political and social structure of any given society. The heart of any given society is in the hands of journalists, where they can listen to its pulse and try to mirror that in their work; without them life would be very hard, for they deal with information, which today is the nerve of human society. The need for proper and accurate information is so critical it is priceless.
Every journalist needs to have knowledge, skill and virtue. This does not mean that a journalist needs to be a saint or the Pope, but there are certain requirements that every person as a journalist needs to have due to the sensitive nature of the field. Even though there are capable individuals working in the field, the practical challenges that every society faces in terms of providing effective and efficient, unbiased and objective reportage are still apparent and still being worked through.
We need news to live our lives, to protect ourselves, bond with each other, and identify friends and enemies. Journalism is simply the system societies have created to supply this news. That is why we care about the character of news and journalism we get: it influences the quality of our lives, our thoughts, and our culture. If we are always receiving distorted information, our lives will be affected by such information, which will then influence our activities and plans as well. We might be able to get the correct information on our own, but the unnecessary energy we are applying in finding the correct news benefits neither journalists or our society.
The world we live in is full of paradoxical events; the field of journalism can sometimes not escape from advocating conspiracies. The field has become instrumental in promulgating hidden motives, which spoils the true nature of humanity. The field needs revolution and revival. Today, beyond the knowledge and skill that one is required to have, the virtues and qualities that every journalist should be adorned with are very important. Human values are more important than articulations; truthfulness, trustworthiness, courage and honesty are good principles and should be the foundations that every journalist should strives to build their career upon.
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Writer Profile
Dereje Amera
Writing is a powerful instrument to promote one's ideology, so as to transform and galvanize the whole of humanity to have a better perspective about this world.
Words are just combinations of letters, but the power they exert in every human frame is still a mystery to all.
Writing uses these mysterious forces of words as a tool to introduce, induce and create vibrations in society, which do have an influence on every aspect of our life as human beings.
May the power of WORDS prevail over all!!
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