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After you've analyzed your strengths, weaknesses, threats, and opportunities, you should use that information to plan how to market yourself.
The marketing planning process entails a three-step process:
1. Determining objectives.
2. Developing marketing strategies.
3. Strategizing an action program.
Objectives—define your career objectives. What is your ideal job upon graduation (or the job you would like to transition to from your current job)? What are some other positions you could accept? What is your five-year career goal?
Marketing Strategies—a broad marketing strategy or “game plan” for attaining your objectives. What are the companies and organizations you’re going to target to obtain your objectives—your ideal job? How will you communicate with these firms? The strategies you identify should utilize all of the resources available to you, such as your personal network and a partnership with a mentor.
Action Programs—according to marketing principles, marketing strategies should be turned into specific action programs that answer a number of questions, including: What will be done? When will it be done? Who is responsible for doing it? Your key task here is setting specific timetables and deadlines for getting the career and company information you identified in the marketing strategy step.
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Writer Profile
Joe
Name: Joe Gakure Muburi
Age: 18
Gender:Male
I have a great interest in writing and I'm currently writing a novel on issues affecting the youth especially in Africa.Some of the major themes in the novel are drugs,prostitution,abortion,the gap between the rich and the poor,corruption and exploitation of the poor girl child by rich men.
I love writing on issues on technology especially programming trends and on issues such as entreprenuership,business management and strategic planning and on environmental issues
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Comments
Charity Fadun | Oct 26th, 2004
Cool article. I've learnt to use the SWOT analysis in Community Development. This puts a different slant on it. Thanks!
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