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ISTIV idiay Jack’s or in layman ISTIV at Jack’s! This how the management and staff of Jack’s Restaurant creatively called its entity the Ilocano way.
Jack’s Restaurant, which operates in La Trinidad, Benguet, one of the country’s prime tourism centers in the Cordillera Administrative Region (CAR), is one of the many Filipino small and medium enterprises (SME’s) that has benefited immensely form ISTIV, the revolutionary productivity technology conceptualized and being implemented by the national Wages and Productivity Council (NWPC), a DOLE agency. ISTIV or the Industrious, Systematic, Time conscious, Innovative and Value for work reflects five ideal attributes of the Filipino workers.
“ISTIV is a flagship project. We drew it up as the DOLE’s contribution to the National Action Agenda for Productivity of President Arroyo,” says DOLE Acting Secretary manuel G. Imson in describing ISTIV.
Conceived in 1995 and inaugurated in 1997, this restaurant climb to prominence as one of Northern Luzon’s most profitable and efficient SME’s was uphill and difficult. Its owner, Jack I. Dulnuan, an entrepreneur from the remote town of Asipulo, Ifugao, says his business started from a sari-sari store which he set up from his meager savings as a working student in Baguio City. Over the years, Dulnuan’s efforts paid off. Several decades passed, his business expanded to include a bakery, vegetable, pig and poultry farms, an auto repair shop, a vocational school, and a restaurant, all of which now belong to Jack’s Group of Compnies.
For Mr. Dulnuan, business was not always rosy saying that between 1965 and 1984, he was forced to close down some of his businesses in Baguio City. He was once ejected from his rented spaces by the land owners, and his restaurant was burned down to the ground.
Through a bank loan, the restaurant was put up. When it opened, its specialty was the “Jack’s rice, the original rice toppings” whose ingredients—rice, vegetables, chicken, eggs, lichen and other meat products—all came from Dulnuan’s farms.
The restaurant also provide a combination of Filipino, Chinese and international cuisine to satisfy the wide range of its market.
Before it embraced ISTIV, the restaurant was experiencing problems most common to other SME’s nationwide, inefficient operations, unsystematic processes, low employee morale and productivity indicated by tardiness and absenteeism, lack of customer focus, high wastage, poor quality of raw materials and unclear business goals.
The restaurant was identified as a beneficiary of the ISTIV Training Program by NWPC in 1999, the same year the firm’s owners, supervisors and workers completed their training under the program. After its general assembly, everybody agreed to implement ISTIV system.
These prompted respective action and re-entry plans and strategies that conducted customer survey to gather feedback in the quality of their service delivery.
From February to December 2000 when ISTIV-IP was in full gear, the committees (kitchen, dining and catering) and the owner met monthly to monitor and update the status of the program.
The result of the program were tremendous that Jack’s Restaurant was able to achieve efficiency through the use of modern stoves and through proper arrangement of working tables in the kitchen; reduce downtime of waiting and setting up of process control standards; the emergence of a culture of teamwork, responsibility, reliability and creativity among workers.
The success story of ISTIV, as experienced by Jack’s Restaurant, has led more and more SME’s clamoring for intensified implementation of the ISTIV Productivity Awareness Program.
Imson said the DOLE and the NWPC are only too willing and ready to do just that, knowing ISTIV’s transformative effects on SME’s in the countryside.
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LLOYDLUNA.com
Lloyd A. Luna graduated with a Bachelor of Science in Electronics and Communications Engineering from the Polytechnic University of the Philippines in 2004. In 2001, he established the Network of Campus Journalists of the Philippines (NCJP). Fuelled by a passion for journalism, he was recognized by the Catholic Mass Media Awards in 2002 and now writes for the three biggest national daily newspapers in the country (The Manila BULLETIN, The Philippine Daily INQUIRER and the Manila TIMES). At 21, he was awarded the Presidential Leadership Medal, the highest award given by the President of the Republic of the Philippines. He also works now as the Presidential Technical Assistant in the Office of the President in Malaca
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