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Using BCC for Developmental Outcomes in Medak The developmental challenges faced by Medak, especially the high rates of Infant Mortality and Maternal Mortality, underline the need for immediate steps that dovetail service delivery with community action. This demands capacity building at various levels that help communities tread the path from awareness to adoption and eventually become change agents themselves.
Medak district administration has engaged in a series of training programs to build a youth cadre of trained volunteers to reach out to their own community members. Using BCC for development has also helped to synergize the expertise of different departments and civil society organization. They now have a common platform to impact lives in the most fundamental way touching the realm of behavior- the first step towards social change.
Medak district administration, in partnership with the stakeholders, has initiated the program with the following design. Specifically:
• DRDA, DHMO and NYKS have enhanced capacities to carry out BCC activities in 20 mandals of Medak;
• Families and communities have increased exposure to messages around breastfeeding, hand-washing, girl child education and HIV/AIDS in 20 mandals of Medak Deliverables;
• SHGs networks, youth groups and Women Health Volunteers have enhanced capacities to promote four key behaviors;
• A team of 120 master trainers on BCC created in the district to facilitate training programs on IPC;
• 1000 SHG networks, 500 youth groups and 1600 women health volunteers have an action plan ready cover all the villages and to act as peer educator;
• District administration with support of the NGO network has robust monitoring plan.
The Vision
Family and caregivers have knowledge and skills to carry out critical behaviors that secure survival, growth and development of children in 20 mandals in Medak. Earlier though I was convinced about what I was saying, I found it difficult to convince others. BCC training helped me to reflect on the nuances of communication. I feel more confident now as I am better accepted by the people.
B. Vidya, SHG leader member MedaK
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venkat
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