by ieuan dolby
Published on: Jun 16, 2003
Topic:
Type: Opinions

I was in the supermarket this morning (nothing unusual in that) and pushing my trolley to the checkout. Well, my wife was pushing and I was away in airy-fairy land when it suddenly dawned on me that I was walking past water. Not just any water but a whole world of the stuff. A complete representation of nations: a veritable United Nations of water in one aisle.

There, in your local Supermarket: Highland Spring Water all the way from Scotland, or water drawn from the speckled valleys in the Black Mountains of the Canadian Rockies. Or you prefer Continental European? How about Spa Reine Water from Germany (hope it wasn't a public Spa) or Vittel from the French Societe Generale des Eaux Minerales de Vittel, whatever that means. Even Australia is represented by Wattle Water - Pure Water from the Australian outback and complete with a sprinkling of dust. From the Continent of Africa comes 'Oasis Pure' shipped out from the Negrev by Camel Train. China and Japan had ambassadors at the Supermarket I attended and the pictures on the bottles looked great, but the price of $4.50 was pushing my ability to grasp the essentials behind buying water a bit far.

Yes, one can buy water from almost any place in the world right in your local shop. You can even get water from the Three Gorges Damn in China at your local Chinese Take-away, which is a bit weird as the damn is not ready for completion for another six years or so.

How true the advertising of water is can be one can't be sure, but to me it seems a bit strange to ship small bottles of water half way across the world when a quite decent reservoir exists just up the road. I realize that in an effort to promote certain brands you can pay twice as much for water in a colorful green bottle or in a bottle shaped like a duck but is it all so necessary?. The cost of this water is outrageous yet nobody seems to realize what they are actually doing when they faithfully buy bottled water everyday of the week. The way I see it is that people are buying water that comes from the other side of the world and costs them money that could be otherwise spent on more fruitful products. Why not just go to the tap as we used to do and use the water from there? If concerned boil it, let it cool and put it in the fridge for later. That is what we used to do until all of these fancy and expensive bottles came on the scene.


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