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This report was prepared for the World Association of Newspapers by D-Code as part of WAN’s Young Readership Development Project, supported by Norske Skog, the Norway-based paper producer
Posted
July 10, 2007
Categories
Media
Culture
Technology
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Decoding Youth as news and informations consumers.
Over the past decade, publishers across the world have been concerned about declining rates of newspaper readership among young people. Among the newspaper community – national newspaper associations, newspaper-in-education committees, and academics – there is much debate about why
this is happening and how to address the issue. Are young people interested in news and information? How does technology affect their daily media consumption? What rituals do they associate with newspaper readership? What has been lacking, up until this point, has been a consistent, global approach to the issue.
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File: DCODE_YMDNA.june_25[1].pdf
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